Bottega Veneta’s new Kraft paper bags are made from recycled paper
Bottega Veneta just did something super unconventional, and we kind of love it.
While many brands have started incorporating sustainable practices into their operations in recent years, luxury group Kering – which owns Gucci, Saint Laurent, Bottega Veneta and more – is a true leader in such commitments. Since 2008, the group has been making solid investments for a greener future through various sustainable development strategies, whether it involves reducing its greenhouse gas emissions, restoring degraded lands, promoting animal welfare or initiate Fashion pact global alliance, among others.
An essential component of these efforts is, of course, consumer education. âLuxury and sustainability are one and the same,â explains FranÃ§ois-Henri Pinault, CEO of Kering. To help high-end buyers understand that the two can coexist, the most effective way is to produce luxury goods that are made in style and in a sustainable manner.
Launching creative, eco-friendly and newsworthy products can also help spread the word further, as is the case with Bottega Veneta’s latest bag. Nicknamed the Kraft paper, this innovative new line of handbags is part of Daniel Lee’s Pre-Fall 2020 creations for the home, featuring the now iconic bag designs all reinterpreted using 100% recycled and FSC-certified paper.
Corrugated cardboard paper has a crumpled effect, adding extra beauty to the design with a natural looking texture. The raw material is then treated with an aliphatic polyurethane film and microfiber fabric for protection and waterproof capabilities, leaving them durable enough to be used as everyday bags that you can carry around – fabulously guilt-free.
Whether it’s the Pouch, Shoulder Pouch, BV Twist or Mini Pouch, these Kraft Paper bags are each lined with calfskin and supported by a magnetic frame, with the exception of the BV Twist, which has ‘a zipped opening and an inside pocket.
This article first appeared on Lifestyle Asia Hong Kong.