Lego switches to eco-responsible paper bags in its packaging | Business

Lego will start phasing out single-use plastic bags used to pack loose bricks in boxes from early next year, as it ramps up efforts to make its products and packaging more sustainable over the course of the next year. over the next three years with an overall investment of $ 400 million (£ 310 million) investment.

The Danish toy maker, which aims to make all its packaging sustainable by the end of 2025, will replace transparent plastic bags with easy-to-open recyclable and sustainably-sourced paper bags – certified by the Forest Stewardship Council – in a new trial.

Prototypes made from a range of different durable materials have been tested by hundreds of parents and children. Lego has already reduced the size of its boxes by 14%.

The millions of young Lego fans around the world have helped move the movement forward, said Lego Group Managing Director Niels B Christiansen: “We have received many letters from children about the environment asking us to remove single-use plastic packaging. . We have been exploring alternatives for some time and the passion and ideas of the children inspired us to start making the change.

In 2015, the family-owned toy maker, one of the world’s most popular brands, set a goal of making its products from sustainable materials by 2030.

Lego bricks have been made with a strong oil-based plastic known as Acrylonitrile Butadiene Styrene (ABS) since 1963, although other parts in its sets do not need such strong materials.

Two years ago the first Lego pieces made from plant bioplastic from sugar cane went on sale, initially more ‘flexible’ pieces such as green leaves, bushes and trees, although since then extended to cover dragon wings and car wash brushes. The company is committed to expanding its use of this material, which currently represents less than 2% of all parts.

It continues to seek a substitute for ABS in the majority of its bricks. Earlier in September, Lego reported a 7% increase in global sales in the first six months of 2020 due to the increased number of families playing together during the lockdown and “more adults than ever” buying its sets more difficult to build.

Among other goals announced on Tuesday, Lego aims to achieve zero waste to landfill by the end of 2025 and carbon neutral manufacturing operations by the end of 2022.

Ethel J. Montes