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MADRID, Oct. 15 (Reuters) – Zara fashion brand owner Inditex (ITX.MC) will start charging 10 euro cents ($ 0.12) for paper bags starting next week in all of its stores in Spain as part of a campaign for the sustainability and reuse of packaging, the company said on Friday.
The world’s largest fashion retailer will roll out the measure to more than 1,400 stores in its home country, which account for 14% of the company’s sales, and assess its expansion to other markets in the future.
The bags will be charged at stores of all its brands, including Zara and Massimo Dutti.
This move follows the company’s commitment to eliminate plastic in all of its operations. It replaced all plastic bags in its stores and online orders last year with recycled and recyclable paper bags.
“This is one more step … We want to encourage customers to reuse the bags,” said a spokesperson for Inditex.
He plans to invest all the profits from the paper bags in environmental projects carried out by local associations in Spain.
Spanish newspaper Expansion, which first announced the Inditex plan on Friday, said the company recently made paying for paper bags a voluntary option in Germany.
($ 1 = 0.8613 euros)
Reporting by Corina Pons, editing by Andrei Khalip and Steve Orlofsky
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